If you are an acupuncturist in Victoria, specializing in fertility
acupuncture, IVF support or pregnancy acupuncture, this is for you!
So you know how the business currently works right! Infertility patients
seeking acupuncture use Google, Facebook or other digital channels to find an
acupuncturist that they can trust.
Gone are the days when you relied on a brand new board outside your
acupuncture clinic expecting people to see the board and walk-in.
If you still rely on that, you won't be able to bring in customers
from the whole of Melbourne (4 million population!) and will only be able to a
few customers seeking acupuncture in you own suburb!
Do you want people from the whole of Melbourne to start booking
appointments and start growing your acupuncture business exponentially? Yes you
You're already a great acupuncturist with amazing qualifications, great
experience, high success rates etc. and customers searching for the right
acupuncturist for them NEED to find you!
So .. What is that you need to do!
your online presence
yourself as one of the best fertility acupuncturist in Melbourne
sure that customers "type your name" on Google,
Facebook etc. when require acupuncture rather than randomly trying to find
How does this benefit you?
get more acupuncture clients from all over Melbourne (not just your
build your brand name and establish yourself as one of the best
acupuncturists in Victoria
acupuncture business grows in revenue!
What are the steps to make this happen?
1. SEO Friendly Website
This is highly essential!
You can't be a successful acupuncturist and expect couples to know you
for your qualifications & your experience and NOT as "just another
acupuncture place in your suburb" unless you've got your own customized
Your website needs to be the face of your business! It needs to reflect
what your business has to offer! An average Australian looks around 8 seconds
on the website before making a decision to stick longer on the website or not!
Your website should clearly show the following:
Description about yourself
Videos and Photos
The location where you practice
An email address and phone number to allow couples to contact you!
Further, and more importantly, your website needs to be SEO optimized!
You know how we get tens of emails every day from India saying "Rank 1st
Position on Google". We get them too. Most of those guys are spammers, so
be careful before doing business with them.
Back, to the "how to make your website SEO optimized", here
are some quick tips:
Your website has to have a proper structure. By structure when a user is
on your website, they should be able to get to navigate to the right pages
easily without having to find the links.
Make sure you include the "about us" and "contact
us" pages on top of your website where they are easily visible.
Further, having a structure in term of Google is equally important as
well. One of the ways of ensuring the right structure is by having a proper
---- Contact Us
---- About us
---- Practitioners > Doctor 1
> Doctor 2
#2 SEO friendly URLs:
Contact us Page:
Right URL: xyzacupuncture.com.au/contact-us
Wrong URL: xyzacupuncture.com.au/ContactUs.aspx
#3 Title Tags
Make sure your title tags make sense to Google bots when they're
crawling your website.
e.g. Your contact us page can simply be
Right Title: Contact Us | Acupuncture Name
Wrong Title: Contact Us
Why is the second title tag wrong? I'll tell you why.
Your title tags appear as the headline on a Google search results. 95%
of times, users just read the title tag and click to the website.
If a user types your acupuncture name +"call" or
"contact", the search result will say:
The user may be confused and not sure where this page is taking them.
But if you had your business name in the title tag, the result would be
something like this:
This results makes more send of what the page is about right?
Anyways, moving on to the next SEO tip!
#4 Add keyword in your meta
Meta description is the 2 line of descriptive text the appears below the
title tag of every search result.
Adding the right keyword in your meta description can help improve your
search engine rankings.
Let me give you an example:
Lets say if your acupuncture business is based in Geelong.
If someone types on Google the keyword "fertility acupuncture
geelong", and they find the words: "fertility acupuncture
geelong" in your meta description text, they are more likely to click on
that result and hence bringing in more customers to your website!
Okay, let's continue more SEO tips in a separate article and let's get
back to Tip no.2 to improve your acupuncture business, I'll keep you guys
2. Make your Facebook page engaging (Create one if you don't have one
Most Australians aged between 18 and 45 use Facebook everyday and search
for people and institutions using Facebook!
Your business profile on Facebook, along with your photo, qualifications
and how you talk to people online (replying to their comments etc.) stands you
out against other acupuncturist who are not on Facebook.
So how to make your Facebook page engaging?
Here are some tips:
#1Post great content
Put images of your customers, your clinic, of yourself, just anything to
keep your fans engaged with your business.
- Inform people about the benefits of acupuncture
One great way it to write article on your website say once a month or
something and post it to your Facebook page. Topics of the articles can be
anything that benefit your reader e.g. "how does acupuncture benefit
#2 Post Regularly
I don't care if you post once a month, once a week or once a day. Be
regular with your Facebook posts.
Further, your presence on Facebook helps you connect with the patients
and allows you to give that 'extra comfort and confidence' that the customers
seeking fertility acupuncture is looking for.
3. Be active in community discussion forums
Community discussion forums is another way of interacting with couple
dealing with infertility directly. Even if a discussion was started and end
back in 2011 and the questions was "What is the success rate of fertility
A big number of infertile couples out there still read that discussion
everyday just to learn more from real couples who have been through this.
Make sure you join that discussion forum and make a comment and share
Next time couples read that post will know that a certain "Dr.
ABC" cared enough to help people in need. And secondly, if you answer did
make sense to them, chances are they'll be impressed with what they read and
will give them more confident to call you and talk to you in person!
4. Spend some money on paid online marketing
Spend some money on digital marketing these days is getting more and
more essential. There are many digital ways these days to do marketing. One of
the most important of these marketing channel these days is: Google Ads.
Use Google Ads to get more infertility couples to view your business
website and enquire with you. Google gives you a tool called "Google
AdWords" that allows you to bid on the keywords that users type on
Google for example "fertility acupuncture melbourne", "best
fertility acupuncturist melbourne" and many other similar search queries.
Google has made this tool simple to use even for individual with little
to no tech knowledge. Once you place a bid on those keywords and create a
customized Ad for people to view when they type in those specific
keywords. Creating a customized ad is very simple using Google
AdWords and won't take you more than 10 mins (if you spend some
time playing with how the Google AdWords tool work!)
Once you have selected your keywords and create your ad for those
keywords, and your campaign is ready to go, it's a matter of a few minutes to a
few hours that your ad will be live on Google which means when couples
dealing with infertility type in those keywords, they'll find your ad and
will click on your ad to land on your website and learn more about you!
5. Testimonials to your website
We know the fear that customers seeking acupuncture have of the "chances" of not having a baby after going through
Adding a testimonial section to your website with
pictures and short stories of your previous patients who successfully had a
baby after an IVF treatment gives more confidence to people looking for
infertility acupuncture but are scared of going through one!
Also, visuals and real time stories works better than you telling the
number of "successful cases" to your patients yourself!
But we need to follow legal policies around that. Here is a link.
6. Manage your reputation - Google review etc.
Request all of your happy customers to leave you a review on
Google my business is a great way to get more clients to your
acupuncture clinic. If you don't already have a "Google my business"
page, here is a link for you: Google My Business
7. Do an introductory video
Videos are a great way to visually show your customers what your
business is all about. Here is an example of a great video.
8. Google analytics to your website
Once you've done all of the above, here is a bonus tip to grow your
Add Google Analytics tracking to your website, if you already haven't!
Google analytics is a great tool to check where the visitors of your
site are coming from and what is the user behaviour when users land on to your
These stats are not just interesting to know but will help you keep
track of your marketing activities and will help you allocate your marketing
spend to the right source by measuring the performance from every source the
users land on your website from!
Make sure to check Google analytics account at least once a month.
These were the tips I wanted to share with you to help you
generate more appointments to your acupuncture business and help you generate
more business for your clinic. And at the same time helping Melbournians find
the right fertility acupuncturist that they can trust!
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